Menrath is on the Cutting Edge

Creative media technology reseller and integrator Cutting Edge Audio and Video Group has named 25-year industry veteran Tom Menrath as managing director.
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San Francisco, CA (March 3, 2016)—Creative media technology reseller and integrator Cutting Edge Audio and Video Group has named 25-year industry veteran Tom Menrath as managing director.

Founded in 1993 by audio professionals Brian Botel, Sig Knapstad, Jeff Briss and Tom Richardson, Cutting Edge has evolved from a regional pro audio dealer into an audio/video file-based workflow integrator. "With our growing business in the San Francisco Bay Area and our expansion into Los Angeles, we needed to add a key executive," says Richardson. "We couldn't have found anyone more perfect for the role than Tom. He has the ideal skill set, track record and vision to help lead us into our next phase."

"Tom brings his extensive marketing experience and a history of visionary success," added Botel. "He's an innovative, results-driven pro with a proven track record for growing market share and sales. His talent for pioneering new markets and his ability to cultivate businesses in development, as well as mature growth stages, will greatly benefit Cutting Edge."

Most recently Menrath stewarded Vintage King Audio through a four-year expansion period as director of Strategic Development. He previously launched Monster Cable's Pro/MI business and helped create Guitar Center's GC Pro division.

Menrath stated, "Cutting Edge has a stellar reputation and incredibly loyal customers. To perpetuate that we will fully build out our infrastructure, hire and train additional staff and expand our marketing strategy to support our recent expansion."

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