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METAlliance Adds Avid as Pro Partner

Avid has become the latest Pro Partner of the METAlliance (Music Engineering & Technology Alliance).

(L-R) are Avid’s Tony Cariddi and METAlliance co-founders Ed Cherney and Al Schmitt.

New York (May 26, 2011)–Avid has become the latest Pro Partner of the METAlliance (Music Engineering & Technology Alliance).

Pro Partner membership, according to the organization, is limited to companies that manufacture and distribute products that meet the organization’s professional audio qualifications.

The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers; its founders are Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

The METAlliance’s Chuck Ainlay commented, “With Pro Tools 9, the world’s leading audio workstation enters a whole new world of interoperability and Avid must be commended for this. My life maybe just got a little simpler.”

Frank Filipetti remarked, “Moving to Pro Tools 9 with its open architecture has persuaded me that we are finally realizing the dream that all of us who embraced digital recording had been hoping for.” Ed Cherney added, “Pro Tools has been the center of my studio. Avid’s new open architecture is now the center of my musical universe.”

Tony Cariddi, Avid Segment Marketing Manager, Pro Audio, stated, “Avid has been dedicated to meeting the needs of the professional audio community for years, and has worked closely with the members of the METAlliance. Our commitment to sound quality, open architectures, and the highest audio production standards perfectly aligns with the mission set by the METAlliance founders, and we’re honored to become a Pro Partner with such talented people.”

Avid joins other METAlliance Pro Partners: AKG, Audio-Technica, Cakewalk, DPA Microphones, JBL Pro, Lexicon, Manley Laboratories, GML, Millennia Music & Media Systems, Neumann USA, Prism Sound, Royer MIcrophones, Sanken Microphones, Solid State Logic, Sonnox, Steinberg, tc electronic, Universal Audio, and Yamaha.