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Minnetonka Names CX Director

Minnetonka Audio Software has hired Oliver A. Masciarotte, former principal at Seneschal, a professional services consultancy based in California.

Minnetonka, MN (February 22, 2012)—Minnetonka Audio Software has hired Oliver A. Masciarotte, former principal at Seneschal, a professional services consultancy based in California.

Masciarotte, a presenter at trade conferences such as the Association For Independent Music and the O’Reilly Emerging Technology Conference, has provided technical services, marketing communications and strategic planning for a range of technology providers, including Apple, Harper Collins, NASA Johnson, NPR, the San Francisco Symphony, Sony, Universal and WHYY.

As the co-founder of dHouse, a DVD production house, Masciarotte has written more than 100 trade articles and has served as a contributing editor to dB, Mix and Surround Professional magazines. At Minnetonka Audio, his background will be harnessed to improve all aspects of the user experience, from service and support to branding and product development.

“This will be a banner year for Minnetonka Audio, and Oliver was brought onboard to solidify our service department and lend his expertise to our sales channels and development initiatives,” said Jayson Tomlin, VP of sales at Minnetonka Audio. “We will be increasing our market reach and expanding our OEM developer services mix this coming year, and we wanted someone with a broad range of experience to help with our expansion.”

Company president John Schur was also looking toward the future when he approved the hire. “The first requirement was to increase the carrying capacity of our support and marketing departments,” he noted. “Our customer base is changing as our product offerings mature, and we are moving increasingly into enterprise-class products like AudioTools Server. We needed someone to translate customer feedback on ATS into next-generation enhancements. Masciarotte was a perfect fit for us on all counts.”

Minnetonka Audio Software
www.minnetonkaaudio.com

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