Melbourne, Australia (March 14, 2013)-The Music Licensing Directory has published a new report that shows "an increasingly problematic music licensing landscape for recording artists, labels and publishers."
The new report, "State of the Music Licensing Industry: 2013," provides analysis based upon detailed research into companies that license music from independent artists into film, television, games and advertising. It highlights that, while the music licensing industry continues to grow as a multi-billion dollar segment of the global music industry, there remains some unhealthy practices, most notably the prolific practice of retitling. Retitling is where a music licensing company re-registers a song under a different title with a performing rights organization (PRO), allowing for the royalties to be separately tracked when that song is licensed for a specific third party use. This allows the music licensing company to control and earn a significant share of the royalties collected.
The report states that 40 percent of music licensing companies retitle works for a share in royalties garnered from sync placements.
"The practice of retitling is considered unhealthy for artists and for the music licensing industry. It can be very problematic, as one piece of music with many titles is confusing and can lead to multiple parties claiming ownership of the same work and ultimately artists not receiving royalties owed, if at all," stated Winston Giles, CEO/founder, The Music Licensing Directory. "Music supervisors are becoming more and more reluctant to accept retitled works, and some of the bigger studios and companies are now refusing to work with retitled works in their productions."
New digital fingerprinting technology should make retitling no longer an effective practice. Every individual piece of music contains a unique "fingerprint" and no two tracks are digitally identical, meaning that when music is broadcast it can be automatically detected and identified and the broadcast details recorded. This will be much more effective and accurate than physical cue sheets, which is the current method of reporting.
View the full report: http://www.musiclicensingdirectory.com/state-of-the-music-licensing-industry-2013
The Music Licensing Directory