Bothell, WA (June 22, 2016)—The Media Networking Alliance (MNA) has announced the membership of two major Chinese audio technology companies, 3G Audio and Ningbo Soundking Electronics & Sound Company.
The two new MNA members are the first mainland China based companies to join the MNA through the offices of Sam Zhao. The MNA appointed Zhao in May 2016 as its representative in Greater China to promote AES67 development in the region.
3G Audio was founded in 1988 and is headquartered in Dongguan City in Guangdong province. A speaker and PA systems manufacturer, the company has international distributors, including in Europe and the U.S.
Soundking Electronics & Sound Co, based in Ningbo, south of Shanghai, is among the largest musical equipment and professional audio manufacturers in China, having been in the industry for 28 years. The company was a supplier to the Beijing Olympic Games in 2008 and owns a number of leading professional audio brands in Europe.
Zhao, system application engineer, Greater China, with QSC Asia, was formerly chief of the technology training section at China Radio International’s Technology Management Center and is a graduate in Electronic Engineering of the Beijing Broadcasting Institute. In the past 15 years, he has reportedly trained more than 6,000 people in the field of DSP and network transmission solutions throughout Greater China.
“China is the biggest pro-AV market after the USA, and the global leader for pro-AV production, with companies servicing both local and international markets,” Zhao states. “However, there is a major challenge with intercommunication and compatibility between different networking protocol and the various technical issues. AES67 helps to solve these issues. Already the MNA organization is helping many manufacturing companies and system-integrators to enhance their networking solutions, even as a brand new technical standard in China.”
Media Networking Alliance