Music Group founder and CEO Uli Behringer (center) with executives and VIPs at the new facility’s ground-breaking ceremony.
Zhongshan, China (September 28, 2012)—Music Group, parent company to pro audio brands Midas, Klark Teknik, Turbosound, Behringer and Bugera, has broken ground on a new 50-acre, $50 million campus that will become its new home in China.
Aiming for completion in 2014, the facility will house R&D, manufacturing, a residential village and green spaces in an effort to emulate Western corporate campuses—a distinct change from the imposing, faceless buildings that comprise Behringer City, its current campus roughly 15 minutes away from the new site.
“It is my distinct pleasure to announce the fulfillment of a major objective of our Group today with the start of this incredible undertaking,” said founder and CEO Uli Behringer at the facility’s ground-breaking ceremony. “This new home will bring together our people from several different sites, our world-class manufacturing and integrated logistics teams into one environmentally sustainable location woven into the natural local landscape. My goal is to make this a place where talented people can attain their life goals without compromise.”
Pro Sound News first revealed Music Group’s plans to create a new campus in its March, 2012. While touring Behringer City in China, Behringer remarked at the time, “We’re going to build a new factory [as] we’re running out of space here. And we’re planning to build something that’s 4 million square feet, 400,000 square meters.”
As it turns out, the scale of the new campus will be far greater than that original projection, as it will be the workplace of nearly 5,000 employees. Accordingly, Music Group is planning to build more than 3 million square feet of automated factory space that will include more than 100 surface mount machines, automated transducer lines, injection molding and hydro forming facilities, as well as a “clean-air” wood products and painting pavilion. Other aspects will include RF and TDMA facilities; a two-story anechoic chamber for acoustical testing; and on-side housing and care facilities for nearly 2,000 employees.