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NAB Show Express Draws Virtual Crowds

An estimated 40,000 attendees went online to experience the inaugural edition of the virtual trade show, NAB Show Express.

NAB Show ExpressWashington, DC (May 21, 2020)—After the coronavirus pandemic forced the cancellation of this year’s NAB Show, an estimated 40,000 industry professionals participated in the inaugural NAB Show Express, consuming more than 1.6 million minutes of video content over the course of a week.

The digital experience brought the annual NAB Show online with 24-hour access to premium content curated for the global media and entertainment community and an exclusive marketplace featuring 1,479 exhibiting companies. The NAB Show in Las Vegas typically attracts more than 90,000 attendees from 160 countries and 1,600+ exhibitors.

NAB Show 2020 Replaced by New Offerings

NAB Show Express continues to offer free access to more than 200 on-demand educational sessions, executive conversations, resources and exhibits. Launched on May 13, the online event encompasses broadcast channels, on-demand videos and social media streams. Registration remains open at through the end of August 2020.

“We understand how important NAB Show is to our industry, and we are thrilled to offer NAB Show Express to help our community stay connected during this difficult time and provide critical information, inspiration and solutions to help the industry move forward,” said NAB president and CEO Gordon Smith. “Thank you to our education partners, exhibitors and all who made NAB Show’s digital experience a success.”

“NAB Show Express is only the beginning as we continue to develop our digital capabilities and platforms to better engage with our community year-round,” said NAB executive vice president of conventions and business operations Chris Brown. “We see live and digital events as great complements to one another and look forward to offering hybrid versions of our events going forward to better serve the full gamut of the media and entertainment sector.”

National Association of Broadcasters •