Washington, DC (April 8, 2016)—At the 2016 NAB Show, two large new exhibits, the ATSC 3.0 Consumer Experience and the Broadcast Pavilion, will showcase next-generation broadcasting technologies.
The ATSC 3.0 standard specifies an entire next-generation broadcasting system, from the RF transmission through presentation to the viewer or listener and all the necessary items between the camera and the consumer. Audio technologies from Dolby, Fraunhofer, Junger Audio, Linear Acoustic, Verance and others will be represented.
“NAB Show marks a watershed moment for next-generation broadcasting with the lion’s share of the ATSC 3.0 standard nearing completion. In collaboration with the Consumer Technology Association, NAB, Pearl TV and others, we look forward to showing how consumers will benefit from the new over-the-air transmission system and how broadcasters can take advantage of the many benefits of the flexible and adaptable ASTC 3.0 standard,” said Mark Richer, president of the ATSC. “Nearly 30 companies are coming to the 2016 NAB Show to show off various facets of ATSC 3.0, and attendees will find two major displays showcasing the capabilities of the emerging standard.”
On the upper level and at the entrance to the South Hall of the Las Vegas Convention Center, the ATSC 3.0 Consumer Experience is co-sponsored by Advanced Television Systems Committee, the Consumer Technology Association, and the National Association of Broadcasters. More than a dozen contributing organizations will be showcasing products and services.
The companion exhibit, the ATSC 3.0 Broadcast Pavilion, which will be a centerpiece of the NAB Futures Park exhibit at the east end of the South Hall, upper level. More than 15 organizations are exhibiting various broadcast equipment components designed for ATSC 3.0 in the Broadcast Pavilion.
NAB’s own PILOT booth at Futures Park will show a prototype ATSC 3.0 receiver/gateway, with content demonstrations showing multi-view, on-demand, interactive, targeted advertising and advanced emergency alerting applications, all made possible by the new format.
Advanced Television Systems Committee
National Association of Broadcasters