Burbank, CA (March 11, 2014)—Rock legend Neil Young will officially debut his latest project, Pono, during his keynote address on Tuesday, March 11 at the South By Southwest 2014 Music Conference in Austin, TX.
Pono, a music service, is Young’s effort to bring high-resolution audio into a mainstream environment, much as Beats made large headphones an aspirational brand category.
Pono users can download digital high res audio files from the service’s online music store, PonoMusic.com, and play back the music on the portable PonoPlayer. The PonoMusic desktop media management application allows customers to download, manage and sync music to a PonoPlayer and other high-resolution digital music devices.
“Our goal was to offer the highest quality digital music available from all the major labels with the world’s greatest sounding, user-friendly portable music player. We’ve achieved our goal and we are excited to launch our Kickstarter campaign to invite music lovers everywhere to join the PonoMusic community and reserve a PonoPlayer for their own enjoyment,” said John Hamm, CEO of PonoMusic.
The portable PonoPlayer was developed in conjunction with the engineering team at Ayre in Boulder, CO, and features an LED touchscreen interface. It has 128 GB of memory and can store 1,000 to 2,000 high-resolution digital-music albums. Memory cards can be used to store and play different playlists and additional collections of music.
The PonoPlayer will be sold at PonoMusic.com for $399 MSRP and will be available for pre-order at a discounted price on Kickstarter.com as of March 15.