New Campaign By Recording Academy - ProSoundNetwork.com

New Campaign By Recording Academy

The Recording Academy, the organization responsible for the annual Grammy Awards, is launching a new campaign called “Give Fans the Credit,” which will help enhance fans’ discovery of new music by ensuring all music creators are credited for his or her work on digitally released recordings.
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Santa Monica, CA (August 28, 2012)—The Recording Academy, the organization responsible for the annual Grammy Awards, is launching a new campaign called “Give Fans the Credit,” which will help enhance fans’ discovery of new music by ensuring all music creators are credited for his or her work on digitally released recordings.

Songwriters, non-featured performers, producers and engineers make significant contributions to recordings, but as liner notes are becoming less common, these creators rarely receive credit on digital music devices. Currently, the only credits consumers are generally able to see are the song title, album, and artist; but music fans should have access to additional information including the songwriter who composed the work, the producers and engineers who shaped the sound, and the musicians who brought the song to life.

"The staggering pace of digital innovation gives consumers access to more and more information, but in this case — digitally released music without liner notes — the music fan is getting less information," said Neil Portnow, President/CEO of The Recording Academy. "We can watch movies online with the credits included, and the same should be true for digitally released recordings. If music devices can access millions of tracks in the cloud, we're confident we can find a way to acknowledge those who created the tracks here on Earth."

The "Give Fans The Credit" campaign will address this issue on several fronts. First, music fans that want information about their favorite tracks can sign the petition at www.givefansthecredit.com. Second, the campaign ambassadors and other leaders at The Recording Academy will begin a series of discussions with digital music services to brainstorm ways to deliver more robust crediting information on digital music platforms. At the same time, The Academy's Producers & Engineers Wing will continue its efforts to ensure accurate data is contained within the music files.

"By engaging consumers and the industry in this effort, we seek to give music fans the rich information and content they desire," said Daryl Friedman, Chief Advocacy & Industry Relations Officer for The Recording Academy. "Discovery is a key part of today's digital music services. By knowing who wrote, produced and played on the tracks, consumers will be able to discover even more great music. This will give both creators and fans the credit they deserve."

Honorary Ambassadors who will help further awareness of this important initiative include: 12-time Grammy-winning producer T Bone Burnett; Grammy-winning songwriter Lamont Dozier; singer/songwriter/percussionist Sheila E; singer/songwriter Skylar Grey; five-time Grammy-winning producer/songwriter Jimmy Jam; two-time Grammy-winning producer/songwriter RedOne; and three-time Grammy-winning producer Don Was. 

Give Fans the Credit

www.givefansthecredit.com

The Recording Academy

www.grammy.com