Atlanta, GA (December 4, 2013)—Cox Media Group’s Atlanta ABC affiliate, WSB-TV, has deployed Nexidia Dialogue Search to find precise content within its audio and video library.
WSB-TV’s library contains more than 40,000 hours of video and is constantly growing, but much of it lacks descriptive metadata to make it searchable by other means. Dialogue Search uses patented technology to search within this media library to find any given spoken word or phrase in seconds.
In one instance, WSB-TV used Dialogue Search to find the desired content in five minutes from the time producers decided on search terms to the time they had the results. At the same time, Dialogue Search uncovered content WSB-TV producers didn’t even know they had.
According to Gary Alexander, director of engineering at WSB-TV, “[W]ith Dialogue Search, we can easily discover content we never would have been able to find otherwise. Then we can send the information directly to our MAM system and follow our established production processes to insert the content into our stories.”