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Paper Plots Analogue’s Death

RH Consulting has released a new whitepaper, commissioned by Audinate, that examines the audio networking market.

Portland, OR (February 19, 2015)—RH Consulting has released a new whitepaper, commissioned by Audinate, that examines the audio networking market.

The report, titled “The Death of Analogue and the Rise of Audio Networking,” takes a detailed look at the number of audio networking products presently available, the growth rate for various protocols and the market forces affecting their adoption.

“This whitepaper is the most comprehensive analysis of the audio networking market to date,” states Roland Hemming, principal audio consultant for RH Consulting. “Rather than just focus on technical differences, our goal was to provide a deep dive from the overall market perspective. We analyzed the products that are really shipping and the factors that are driving the growth, or lack thereof, of the various protocols.”

According to the report, Audinate’s Dante audio networking solution has had significant growth in licensees over the last 24 months, nearly 4 times the next largest protocol. The report finds that over 700 networked audio products are currently available, with the number of Dante-enabled products introduced in the last 12 month “significantly outpacing all other networking protocols.” It projects that Dante-enabled products will grow by 75% in 2015 and 130% by 2016.

“Audio networking is following the same pattern as most new technology,” adds Hemming. “The success of Dante is consistent with easy-to-use, end-to-end solutions driving the market when technology is in the early growth phase. Over time networking has become less about specifying a protocol and more about specifying products that work together.”

The report suggests that the uptake of Dante and audio networking in general indicates that the market is undergoing a dramatic shift. “History has shown us that when a digital technology comes within 20% of the price of its analogue equivalent, the latter dies,” states Hemming. “While audio networking is not to that point yet, the rapid growth we are seeing now would indicate that analogue’s days are numbered.”

Audinate
www.audinate.com

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