The Alex Skolnick Trio took the stage at Peavey Hollywood for the facility’s Grand Opening, performing through a Peavey Versarray-based PA.
Los Angeles, CA (September 19, 2012)—Peavey Electronics celebrated the grand opening of its Peavey Hollywood showroom on Sunset Boulevard from September 1 to 5, with appearances by company founder Hartley Peavey and performers Alex Skolnick, Monte Montgomery, the Black Veil Brides and a signing with comics legend Stan Lee.
Located at 7422 Sunset Boulevard, in the heart of “Guitar Row,” the facility highlights all of Peavey’s brands, including Crest, Peavey Architectural Acoustics and MediaMatrix, as well as its various PA lines, including Versarray line arrays.
During the opening week, the Peavey Hollywood stage hosted performances from the Alex Skolnick Trio and Monte Montgomery through a sound system featuring two Versarray 112 ribbon-driven line array enclosures and one Versarray 218 subwoofer per side, powered by Crest Audio Pro 200 Series power amps. The Digitool Live, an 8×8 loudspeaker management system from Peavey Architectural Acoustics, processed the audio while a Crest AudioX18R mixer controlled front of house and provides monitor mixes to four EU 112 wedges.
When not used for performances, the stage system is part of an intuitive loudspeaker demo featuring Peavey models, configured and controlled via Peavey MediaMatrix, the company’s scalable digital audio network. Using the MediaMatrix NWare Mobile iOS app, users can select the speakers and track, as well as adjust volume and other playback parameters, from a custom interface on an iPad.
“We plan to further enhance our dealer experience by using this facility as a teaching and training venue, with live-streaming webcasts that feature hands-on selling techniques and artist clinics with interactive chat, as well as performances, product reviews, and other industry topics,” commented Courtland Gray, Chief Operating Officer of Peavey Electronics Corp.