Matt Searfus has joined Yamaha Corp. of America in the newly created position of vice president of marketing, reporting directly to YCA president Tom Sumner. Previously he led Nike’s marketing efforts to elevate the consumer experience at Dick’s Sporting Goods. Prior to that, he was the senior director of product and integrated marketing at Getty Images, where he developed a new brand strategy and creative direction, launched subscription and a la carte products, and improved customer acquisition and retention. From 2012 to 2014 he held the position of senior director of global brand, advertising and media for Hotels.com, where he relaunched the brand via the popular “Captain Obvious” campaign.
Zoom North America has promoted Anita Masson to chief financial officer. For the past four years, Masson has served as ZNA’s controller, leading the company’s banking and external U.S. accounting relationships. She has also directed all HR and AR activities, overseeing ZNA’s health benefits, corporate insurance and corporate governance. Masson has more than 20 years of financial expertise at tech companies including MicroVision and KiloBytes, as well as trade publisher Earnshaw Publications.
Sound Lounge has promoted Liana Rosenberg to head of production, overseeing all production activity at the studio and supervising its team of staff producers. She will serve as a key liaison between Sound Lounge and its advertising agency and post-production house clients, and play a lead role in forecasting, budgeting and marketing. She will also manage production activities for Sound Lounge Everywhere, the company’s remote sound production service, which currently has outposts in Boston and Boulder, CO, and is expected to expand to other cities this year.
Lawo has named Jeff Smith vice president of sales, Americas. Smith’s broadcasting career began in 2006 and is highlighted by his work in technical sales roles; he joins Lawo after eight years with Evertz. Lawo employs more than two dozen sales and support personnel in North America and recently added a logistics hub in Elmsford, NY, to support its U.S. headquarters in New York City, West Coast sales and support offices in Los Angeles, and Canadian headquarters in Toronto.
DPA Microphones has named Paul Andrews global sales support & business development manager and Chris Brunhaver regional sales manager, Pacific Northwest. Andrews, who will be responsible for brand development and support through technical and application-driven informational presentations, has a background in recording and currently acts as the owner/engineer of Bridge Recording Studios. He has recorded artists such as Sheryl Crow, Aerosmith, Boyz II Men, Dennis Chambers, Bill Evans and the CSU Symphony Orchestra and Big Band.
Brunhaver brings 15 years of experience in the A/V industry including design, project management, systems integration and sales, with stints at Sony and Digital Projection. Brunhaver’s nine-state territory in the Pacific Northwest comprises Washington, Oregon, Idaho, Utah, Montana, Wyoming, North Dakota, South Dakota and Alaska.
Synthax, distributor of RME, Ferrofish and myMix, has appointed Cassandra McNulty to the role of marketing manager. McNulty brings 14 years of experience in marketing to the new position and will report directly to Mathias Von Heydekampf, managing director of Synthax. Prior to her appointment at Synthax, she served as marketing, communications and business development manager at Cannery Casino and Hotel in Las Vegas, where she helped develop and monitor digital marketing strategies and social media campaigns.
Innovox Audio has appointed Ladd Temple to the position of North American sales director. Temple comes to Innovox after serving as North American sales manager for Renkus-Heinz, where he provided technical and sales support to that company’s network of representatives and dealers throughout the United States. Previously he spent more than a decade with Peavey Electronics, where he served as product development manager for the company’s Crest Audio and Architectural Acoustics divisions, as well as other positions, including plant manager and artist relations manager.
Neutrik USA has named Jeff Lowe to the position of national sales manager for the newly defined Broadcast & Professional Video vertical market. Lowe’s goal will be to further expand the company’s presence in the sales channel.