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People: Hires and Promotions in the Audio Industry for February 2020

Industry moves this month include promotions and hires at ASI Audio, Clear-Com, Atlona, Mackie, K-array, Platinum Tools, LEA Professional and Reflex Marketing.

ASI Audio

From left, Evan MacKenzie and Charlene Clements of ASI Audio

ASI Audio has hired industry veteran Evan MacKenzie as vice president, marketing and sales. With a background in branding, marketing and sales management, MacKenzie is expected to drive integrated marketing while building the company’s sales network and brand. Previously, MacKenzie directed marketing and communications efforts for industry stalwarts including DPA Microphones, Gibson Professional Audio, QSC and American Music & Sound.

ASI has also brought on Charlene Clements as manager, client development. In her new post, Clements will help build the company’s sales operations across both the music industry and audiological channels. Clements comes to the company with 15 years of experience in sales operations and management at Etymotic Research.


Mike Franklin

Clear-Com has hired regional sales manager Michael “Mike” Franklin to address growing demand in the South-Central region of the U.S. Franklin will oversee sales activity in Texas, Oklahoma, Missouri, Kansas, Louisiana, Mississippi, Arkansas, Alabama, Tennessee and Kentucky, with a particular focus on supporting Clear-Com’s partner network in the region. The appointment is part of an overall strategy to increase the company’s sales presence in the United States. Franklin joins Clear-Com from Lawo, where he was a senior sales manager for North America. Prior to Lawo, he worked as director of sales for Harman International before transitioning to Studer, where he was a senior sales manager for the United States.


Thorsten Goecke

Atlona has promoted Thorsten Goecke to director of sales for Europe, the Middle East and Africa (EMEA). Based in Munich, Germany, Thorsten reports to Ralph J. Lolies, Atlona parent company Panduit’s senior vice president/managing director for EMEA. Thorsten will work closely with his EMEA regional sales managers to boost demand, sales and brand awareness for Atlona’s AV over IP distribution, connectivity and control solutions for commercial and residential applications.


Luis Wasserman

Mackie has named Luis Wasserman sales director, Asia-Pacific (APAC) region. Wasserman’s professional background blends six years of product management experience in Honeywell and Broan-NuTone with over 11 years of international sales leadership at Scantron Corp. and AMETEK. He holds a bachelor’s degree in political science from the Universidad de Los Andes and a master’s degree in business administration (MBA) from the University of Minnesota.


Sam Spennacchio

Italian pro audio manufacturer K-array has appointed Sam Spennacchio as a U.S. sales director. He will be responsible for assisting in the growth of K-array business in the United States, concentrating particularly on the event production and live sound verticals. As a pro audio industry veteran, Spennacchio previously held management positions at Mark IV Audio as vice president and SPL-NY as president; he also held sales roles at Fiberplex, Crest Audio, Klark Teknik/Midas and Martin Audio. Spennacchio’s expertise extends beyond sales. He has a degree in music engineering technology from the University of Miami and has worked as a studio and live sound engineer.

Platinum Tools

Jason Chesla

Platinum Tools has promoted Jason Chesla to national account manager. Chesla had been the company’s marketing manager since 2016. In this new role, Chesla will be working with Platinum Tools’ key North American accounts, service providers and international accounts. He will continue to assist in the marketing department during this transition. Prior to joining Platinum Tools, Chesla was the sales and marketing manager for T3 Innovation.

LEA Professional

Joey Palkowitch

LEA Professional has appointed industry veteran Joey Palkowitch to the role of North America sales manager. Based at the company’s South Bend, IN, headquarters, Palkowitch will manage North American sales, working closely with the company’s U.S. representative team and Canadian distribution partner. Palkowitch will also lead product training sessions and serve as a liaison for technical service and support. Previously, he served in various sales and support roles of increasing responsibility for Harman Professional, most recently as a regional sales manager.

Reflex Marketing

Alena Althouse

Reflex Marketing, which reps brands in the pro audio, musical instrument and contracting verticals throughout New York, New Jersey and Pennsylvania, has named Alena Althouse its marketing and communications manager. In the newly created role, Althouse will support vendors, resellers and the Reflex field sales team, leveraging an expanded tech stack and her marketing skill set. Althouse has a master’s degree in communication and experience in ecommerce, having most recently supported the NHL Shop for Fanatics.

Pioneer DJ

Drew Bach

Pioneer DJ has announced the addition of industry veteran Drew Bach to its product planning team. Bach, a working DJ, has product management and business development experience gained at Gibson’s Stanton DJ and KRK brands, Apple, Guillemot and other brands. He reports to Lars Schlichting, director of product planning, artist relations at Pioneer DJ Americas.

Waves Audio

Waves Audio has appointed Greg Kopchinski as live and install product manager for Waves’ live and commercial AV products. Kopchinski holds a bachelor of science degree in electronic engineering (computer architecture concentration). He began his career in professional audio as an FOH and monitor engineer for several regional sound companies and churches in California. Prior to joining Waves, Greg served in product management and marketing roles at Bivio Networks and as a principal product manager at Avid Technology, where he was instrumental in defining the market and product requirements for the Venue S6L system. His previous experience includes product marketing manager positions at Motorola/Force Computers, Captus Networks, SBS Technologies and Ziatech Corp.

From left, Greg Kopchinski and Aquiles Vera of Waves Audio

Waves has also brought on Aquiles Vera as Spanish Latin America sales manager. Vera began his career 25 years ago in television as a film sound designer and in audio post-production. For the last 15 years, he held the position of Latin America sales audio manager for Avid Technology, overseeing the distribution channel and the customer post-sales relationship.