San Francisco, CA (August 16, 2012)—The Mastered For iTunes initiative will be the main subject of the annual Platinum Mastering panel discussion at the upcoming 133rd AES Convention, to be held October 26-29 at San Francisco’s Moscone Center.
This panel discussion will be moderated by Gateway Mastering President, Bob Ludwig (Bruce Springsteen, The Rolling Stones, Radiohead, Mumford & Sons), as he explores various topics with leading mastering engineers, including Eric Boulanger (Colby Caillat, Chris Botti, The Bravery).
The Apple "Mastered for iTunes" initiative reportedly can yield AAC encodes so close to the 44kHz/24 bit PCM encode masters that many have failed an A-B-X listening test. Panelists will explore the relevance of this initiative during the Special Event. A Q&A will follow the discussion.
“One of our most important presentations is this year’s Platinum Mastering event,” said Convention Special Events Chair Christopher Smith. “Long-time moderator Bob Ludwig has developed a panel discussion to assess and clarify the relevance and value of this vital new Apple iTunes process. Attendance at this Special Event should be required by every pro engineer who hopes to keep current with critical innovations.”
Scheduled for October 26 to 29 in San Francisco’s Moscone Center, the Convention will provide 20,000-plus music industry professionals with timely and definitive information on a plethora of creative and technical issues.