Powersoft's Pro Audio Business Unit Manager Luca Giorgi (left) and Lee Minich, AVnu Alliance Marketing Workgroup chairman.
Scandicci, Italy (October 25, 2011)—Powersoft has become a promoter member of the AVnu Alliance.
The Avnu is an industry organization that aims to further establish and promote the IEEE 802.1 Ethernet Audio/Video Bridging (AVB) standards.
The Italian professional audio manufacturer noted that the move is part of the company’s plan to expand its presence in the install markets, as well as producing future interoperable, AVB-compliant audio networking products.
"Powersoft firmly believes in standard protocols as a way to help our clients," says Claudio Lastrucci, Powersoft’s R&D Manager and one of the company’s founders. "We have been working in this direction for a while, as technical contributor to the AES, and now as a promoter member of AVnu alliance. On this basis, we think we can also successfully contribute to the efforts to ensure interoperable AVB products.”
Luca Giorgi, Powersoft's Pro Audio Business Unit manager, states, "Our clients demand true plug-and-play, affordable devices that can effortlessly recognize, and talk with, other devices in their network. We at Powersoft fully support the mission of AVnu Alliance, since we believe that open standards are the only way forward to provide customers with inexpensive, user-friendly solutions for their networked applications."
"We welcome Powersoft to the growing number of AVnu Alliance members who are committed to interoperability and AVB standards," says Lee Minich, AVnu Alliance Marketing Workgroup chair and president of Lab X Technologies. "Powersoft’s collaboration in AVnu Alliance will better serve their customers and grow the entire market."