Q: What is your new position, and what does it entail?
I am excited to take on the role of director of marketing for Pro Audio at Yamaha Corp. of America. We are responsible for developing strategies to reach and engage new customers for Yamaha, Nexo and Steinberg products. At a deeper, more human level, I believe a simple melody, or even a few notes, can trigger an emotional bond with another person, and that sound and music have a transformational impact on individuals and the world around us. Our job in Yamaha’s Pro Audio team is to make sure those notes are heard, and to facilitate that connection between people.
Q: How has your background prepared you for your new role?
I am fortunate that I have been able to follow my passion for music and technology from day one of my career. I spent time touring with national artists in arenas and stadiums, where I gained firsthand experience with how the Yamaha, Nexo and Steinberg products perform cohesively as integrated systems in the real world. I experienced daily how Yamaha’s unique and intimate connection with music and musical instruments shines through in the sound quality of our pro audio systems.
While most pro audio systems are designed to amplify music, Yamaha uniquely knows exactly what that music should sound like, as we empower artists to create music by developing musical instruments. My role in the field, touring and tuning our systems, confirmed this confidence and excellence in sonic performance, and I can’t wait to share that experience with the world.
Q: What new marketing initiatives are we likely to see from the company?
Yamaha empowers artists to make waves with sound and music. We will focus on initiatives that provide the systems and solutions to amplify art and voices that inspire connection to make waves.
Q: What are your short- and long-term goals?
In the short-term, we want to continue to be a solid and trusted partner to our customers, building on our strong brand image and reputation. As we look further into the future, we will continue to share our expertise in music and sonic quality across every aspect of our pro audio systems, from recording and creation with Steinberg, to processing, mixing and performance with Yamaha, and powerful, linear sound reinforcement from Nexo.
Q: What is the greatest challenge you face?
As the world faces changes and uncertainty, we know that music has the ability to unite and connect us. We must not lose sight of the fact that, as professionals in the pro audio industry, we have the power to amplify the voices of those around us to make an impact, progress personally and come together with others. At the same time, we will continue to support our customers in every way as the live event and commercial sound industries embrace new opportunities.