Primacoustic Paintable acoustic panels became decorative elements within St. Petersburg's The Ice Cream Parlour.
St. Petersburg, Russia (May 29, 2014)—All eateries are noisy to some extent, but The Ice Cream Parlour–Rubenstein 1, a popular café in St. Petersburg, found its excited clientele (mostly children) and too many reflective surfaces made for a unpleasant racket.
Recognizing the acoustic challenges of the space, the cafe got in touch with local firm APD Media System. APD’s Catherine Provozen noted, "There are a large number of reflective surfaces in the café. One window surface represents an entire wall area and other windows, of all sizes, exist on the other walls. There are also the glass show-windows for the desserts. The noise proceeding from refrigerators, music from speakers, voices of visitors (the majority of which are children) - everything simply mixed up in one sound mass, turning it into incoherent hubbub."
Ultimately, ADP suggested trying Primacoustic Paintables—acoustic panels that can be painted. The café’s owner, Denis Firsov, was all for it, as the prospect of hiring artists to paint them provided an opportunity to augment the space with creative artwork.
"We used the panels as elements of interior design and it turned out successfully,” he said. “It was possible to not only improve the acoustics of space, but also to update the design, having added in new elements. The effect on the sound was noticed at once by parents who can quietly communicate now with each other and more enjoy the space. I am very happy with the result."