Matt Nelson, Tom Hinton
New York, NY (April 18, 2013)—Music producers Matt Nelson and Tom Hinton have launched Remix Your Brand, a new music licensing company focused solely on cutting-edge music genres such as electronic dance music (EDM), ambient, indie-electro and dubstep.
“The collection we’ve put together is not a production music library in the traditional sense,” Nelson says. “Rather, these are artists that are passionate about their music who compose for their fans first and foremost, but also recognize that advertising is a powerful medium to showcase their talents to a wider, more mainstream audience. That layer of authenticity resonates with Generation Y consumers and many leading ad agencies are turning to us to help engage with them.”
Some of the artists and labels Remix Your Brand represent include Beats in Space, Play Me, Profound Audio, Proper Villains, Butterz, Circuitree Records, Kentsoundz and Ming.
“If you’re going to use this type of cutting edge music in spots, it needs to be authentic because consumers of videogames, fashion and other youth-oriented products can tell immediately if its real or something manufactured by a music house using preset samples in Pro Tools with little knowledge of the scene,” Hinton adds. “More than simply tune out your message, oftentimes they’ll take to social media to bash the spot and the brand. What we’re offering agencies and brands is the real thing made by the artists who are leading the movement.”
Leo Burnett, Chicago, worked with the company on the launch spot for the new Nintendo Wii U, which features the track “Head Vice,” by Silent Killer and Rex Riot, and is currently airing around the world. Remix Your Brand also provided tracks for a new Sprint ad that broke during the March Madness NCAA basketball tournament; online branded content for fashion retailer Bloomingdale’s; and a custom track written by Hinton for Bongo jeans brand via New York agency Iconix.
Remix Your Brand