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Propellerhead Becomes Reason Studios, Unveils Reason 11 as a Plug-In

The Reason Rack Plug-In is planned to ship on Sept. 25 as a VST 3 plug-in, with an AU version expected before the end of the year.

Stockholm, Sweden—On Monday, Aug. 26, Propellerhead Software announced a significant rebranding effort that brings with it a corporate name change and new logo. Propellerhead has become Reason Studios, which references the name of its flagship music-making software.

At the same time, the company revealed a major update to Reason software. Enabling music makers of all major digital audio workstations to plug the Reason Rack into their sessions, Reason 11 includes the Reason Rack Plug-In, in addition to a number of updates to its standalone music making software.

“The rack of devices has always been the core of Reason. Now with Reason 11, anyone can easily add the Reason Rack Plug-In to their favorite DAW,” said Mattias Häggström Gerdt, Reason product manager. “With the addition of six new devices, the Reason Rack is bigger than ever so you can make music the way you want. We’ve, of course, improved Reason as a DAW, too, adding some of the most requested workflow features like improved sequencing and editing.”

The six new Reason 11 devices are:

  • Quartet Chorus Ensemble: Spice up your sound with four flavors of chorus and ensemble effects. From classic vintage chorus to the unique sound of granular ensemble.
  • Sweeper Modulation Effect: Add more color with this multi-talented phaser, flanger and filter unit with expansive dynamic modulation options.
  • Master Bus Compressor: Reason’s ready-for-radio bus compressor can now be applied anywhere in the rack.
  • Channel Dynamics: Use the subtle compressor, expander and gate from Reason’s studio-grade mixer anywhere in your signal chain.
  • Channel EQ: The modeled EQ unit featured in countless Platinum recordings is now its own rack device.

Read Häggström Gerdt’s blog post about key features in Reason 11. 

Timothy Self, chief product officer, explained some of the thinking behind the corporate rebrand: “We’re changing our name to Reason Studios to clearly express our dedication in delivering the best experience for all music makers, regardless of where they are in their creative journeys,” he said. “The world really knows us for Reason. Reason Studios encapsulates our mission of building a platform for all music creators. Reason 11, with its seamless integration into other music production software, truly exemplifies how we want to open up to the world.”

What’s in a name? Read Self’s blog post about the company rebrand.

Reason 11 is expected to be available for purchase worldwide on Sept. 25, 2019. The launch version is VST 3 and the company is working to release an AU version in a free update before the end of 2019, according to Häggström Gerdt’s blog post. Suggested retail pricing for Reason 11 is as follows:

Reason 11 Intro: $99 (USD)

  • Reason Rack Plug-In included
  • Includes 31 Devices: 11 Instruments, 9 Effects, 8 Utilities and 3 Players

Reason 11: $399

  • Reason Rack Plug-In included
  • Includes 55 devices: 15 Instruments, 29 Effects, 8 Utilities and 3 Players

Reason 11 Suite: $599

  • Reason Rack Plug-In included
  • Includes 72 devices: 27 Instruments, 31 Effects, 8 Utilities and 6 Players
  • Save over $1,200 with Reason Suite, which now includes Rack Extensions including Complex-1, Parsec, Quad Note Generator Player and more.

Reason Upgrades

  • Reason 11 Upgrade (from any previous Reason version) $129
  • Reason 11 Suite Upgrade (from any previous Reason version) $249
  • Reason 11 Upgrade for Intro (from any previous version of Reason Intro or Lite) USD $299

Reason Studios is offering a grace period for customers who purchased Reason 10 or Reason 10 Intro on or after Aug. 1, 2019. Purchasing and registering a qualifying product today makes users eligible for a free upgrade to Reason 11 instantly when it becomes available.

Propellerhead Software (Reason Studios) • www.propellerheads.com

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