Costa Mesa, CA (November 16, 2015)—QSC has released a new white paper, analyzing what AV professionals can do to build relationships with IT pros. Built on industry surveys and statistical evidence, it explores IT buyers’ conceptions of AV integrators and suggests what audiovisual professionals can do to strengthen communication in order to do business that is mutually beneficial.
“AV Integrators are going to find it more and more difficult to land new corporate AV installations unless they fully understand the IT arena. Learning to interface with IT decision makers and personnel—and understand their requirements and concerns—is going to be the key to this puzzle going forward,” says Patrick Heyn, systems marketing manager. “QSC wants to help AV professionals to bridge this learning gap, starting with this white paper.”
The white paper details: How to become a strategic partner for a company’s IT department; The key players and how to prepare for their needs; What true IT integration means; and ways to earn the trust of technology buyers.
AV-IT White Paper