Sydney, Australia (October 20, 2011)—Røde Microphones has launched “Røde Difference,” a new website that goes behind the scenes of the Australian microphone manufacturer, sharing how the company produces its microphones.
Visitors to the website will join Peter Freedman, Røde founder and president, as he personally guides them on an intimate tour, sharing and explaining the company’s manufacturing techniques and processes that were once closely guarded trade secrets. He considers it an appropriate time to open the doors to the audio community.
Freedman pointed out, “There are some companies that like to tout the romantic notion of ‘handmade’ microphones—visions of the grey-haired engineer in a pristine white lab coat spending days meticulously assembling a single transducer. But this isn’t what handmade means to microphones. You cannot produce products equal to the quality and consistency of Røde in this way, when you are dealing in tolerance of thousandths of a millimeter and you demand ultimate accuracy and consistency; it’s really a bit of a joke. Somewhat like suggesting you would purchase a laptop computer someone had ‘handmade’ with hobby shop parts and a soldering iron.”
For over 20 years, Røde has designed and manufactured professional microphones and accessories from its headquarters in Sydney, Australia. Freedman noted, “It wasn’t easy. Lots of hard work; but history has proven that we made the right decision to invest in precision Australian design and manufacturing. Now almost 20 years later, there are close to a million musicians, artists, filmmakers and engineers worldwide that have and continue to benefit from the ‘Røde Difference.'”