San Francisco, CA (October 3, 2012)—Digital music service Rdio has announced the launch of the Rdio Artist Program, which offers a new way for artists to directly earn money from streaming music.
Using Rdio, artists can share their own music and their music recommendations with fans. Fans will be able to instantly listen along with their favorite artists directly on the service and via Twitter, Facebook or other online properties. Artists will earn $10 for each new subscriber they attract to Rdio through social sharing, effectively rewarding them for fan engagement.
“There is no art without artists,” said Rdio’s founder Janus Friis, one of the creators of Skype. “As part of this industry, we know a business that doesn’t reward its most important contributors is a business that has to change. The innovation of the Internet should not be a barrier to the success of music artists; it should allow them to be even more successful.”
The Rdio Artist Program is active in all 14 countries where Rdio is available and any artist with an existing artist page is eligible to join. This program complements the licensing deals Rdio already has in place with labels and distributors for access to music on the service, adding an additional direct revenue channel to artists and providing a new element of transparency around the streaming music model.
International recording artists Scissor Sisters, Snoop Dogg aka Snoop Lion, A-Trak, Chromeo and Brendan Benson (The Raconteurs) are reportedly among the first artists to join the program.
Participating artists will receive access to a web-based tool to manage their Artist Program account. In addition to the new subscription reward, artists will also receive real-time referral stats on visitors and subscribers, Rdio artist page customization options, tools for trackable link creation and embeddable players for any Rdio music content, and access to tips, help documentation and Rdio support.