Austin, TX (October 10, 2011)—Red Horse ATX Recording Studio in Austin has installed an API 1608 analog console.
Red Horse ATX Recording Studio is owned by Jimmy Quill of Bravo’s Million Dollar Listing fame and lead singer of rock group Rattlesnake Shake.
“Buying the API 1608 from Sonic Circus was the most magical thing,” said Quill, who ordinarily works as a realtor for musicians and other celebrities. “API has been every other word for me; I’m getting voicemails all the time from people asking if they can come see the board. API has the reputation and I don’t have to sell it. I can tell you that a lot of the young kids who come out of Pro Tools look at the board like it’s the most beautiful thing on Earth. Actually, even the older recording veterans have the same reaction.”
Red Horse ATX, which operates under Thrill Quill Music Corporation, sits across from a sprawling ranch property with roaming bison, zebras and yes, a red horse. Having Texas-born parents, Quill, a longtime Los Angeles resident, decided to open the studio in Austin following his gut instinct that the area is quickly shaping up to be what he refers to as “the next Seattle,” citing events such as “Austin City Limits” and SXSW.
Quill said the API console is essential to his plan. “I like to let the music do the talking,” he said. “I’d rather rely on the board and use just a few outboard modules and mic pres. I want to hear how bands play music,” he said, “and the 1608 lets me.
“It’s so exciting to know I can build on this board,” said Quill. “My next step is to buy the API 1608 expander, another lunchbox and a 2500 stereo compressor.”
Automated Processes, Inc.