Las Vegas, NV (June 26, 2014)—RHC Holdings were on hand during InfoComm 2014 to discuss the company’s new targeted marketing strategies, where the company plans to promote its brands to specific industries to help offer comprehensive audio and cable solutions to all types of projects.
RHC’s collection of brands, which includes RapcoHorizon, Momentum, Pro Co, RAT, RoadHog and StageMASTER, affords users the options of low-, mid- and high-grade data, instrument, speaker or microphone cable options. Users will also find solutions such as guitar pedals, digital snakes, personal audio interfaces, digital facility design software and personal monitor systems. This marketing strategy is intended to ensure that RHC Holdings can offer comprehensive audio and cable solutions for a variety of budgets and projects, from 100,000-seat stadiums to single-room houses of worship and everything in between.
“We are very excited about the future of RHC Holdings,” says Darius Seabaugh, vice president of Marketing. “With this strategy, each of the brands will now have a very individualized marketing plan that will focus on a targeted customer base for areas such as live sound, retail, studio and installation.”