Columbia, MD (March 25, 2004)–As of June 1, 2004, test and measurement electronics manufacturer Rohde & Schwarz will assume direct responsibility for the sales and service of all its products in North America. Previously, Rohde & Schwarz Test & Measurement products were distributed and serviced in the U.S. and Canada by Tektronix of Beaverton, OR, in a relationship dating back to 1993.
North America is a key growth market for Rohde & Schwarz and this change reflects the company’s intensified commitment to the American market. By taking direct responsibility for its T&M products in the U.S., Rohde & Schwarz aims to provide customers with direct, fast local support. This will improve responsiveness to complex market requirements including product development specific to the U.S. market.
The wholly owned subsidiary Rohde & Schwarz will be responsible for sales, support and distribution of all products in North America. Rohde & Schwarz has a long and established history in the U.S.; for more than 25 years it has been responsible for selling and supporting Rohde & Schwarz broadcasting and communications products. In addition, a team of development engineers has been based in Beaverton, OR, for the last 10 years focusing on product development to meet the needs of the American customer. In 2003 Rohde & Schwarz took ownership from Tektronix of all service and calibration functions in the U.S. including acquiring the Tektronix service equipment and personnel.
“Tektronix did an excellent job, and we’ve had a mutually beneficial relationship,” according to Rohde & Schwarz America CEO Wolfgang Schmittseifer, “but as a manufacturer, we need the close customer contact in order to continue to stay ahead of the curve with needs-focused solutions.”
Rohde & Schwarz has its North American headquarters in Columbia, MD and offices in Beaverton, OR, Dallas, TX, Irvine, CA, and Ottawa, Canada. Rohde & Schwarz, Inc. is a wholly-owned subsidiary of Rohde & Schwarz GmbH & Co., KG, in Munich, Germany.
Rohde & Schwarz