Los Angeles, CA (May 24, 2017)—Bringing its resources in pro audio, video and MI together to help support the next generation of music and audio professionals, Roland U.S. has become both the Official Lead Partner and Official 10th Anniversary Sponsor of the Playing For Change Foundation, a global nonprofit organization that develops and supports school music programs in underserved communities around the world, providing free classes in music, dance and languages that combine cultural traditions with technology.
As part of the partnership, Roland will make its artist relations centers around the world available to the Playing For Change Foundation, to support local events/activities, including supplying Roland, BOSS and V-MODA equipment, assisting them with video content capture and supporting the upcoming Playing For Change Foundation 10th Anniversary celebration.
"We welcome Roland as a key sponsor partner for the Playing For Change Foundation. Not only are they committed to helping us achieve our fundraising goals for PFC Day, their generous contribution of musical instruments will greatly enhance the experience we provide to kids at our PFCF music schools world-wide. We look forward to nurturing and building upon this synergistic relationship," said Whitney Kroenke, Playing For Change co-founder and foundation president.
“From our very first meeting with the Playing For Change Foundation organizers, we knew this was an organization we wanted to partner with,” said Brian Alli, Roland Corporation vice president of artist relations and business development. “Playing For Change shares many of our core values and represents such a positive force through music education and the arts, which is more important than ever in our current age. We are proud to be associated with them and look forward to helping these children and their families through music.”
Playing For Change Foundation