Dallas, TX (May 7, 2012)—Sonic branding specialists Stephen Arnold Music composed a new theme and music package for CNN International's long-running World Sport.
The soundtrack involved the Stephen Arnold Music team bringing in players from the Dallas and Ft. Worth Symphony Orchestras to provide the organic distinction and depth of using real instruments in the arrangements. It was the latest assignment in a growing string of CNN International themes written by Stephen Arnold Music, which also includes International Desk, Inside the Middle East and Inside Africa.
"This is sports news on the world stage, and the music needed to be as big and powerful as sports itself," says Stephen Arnold, president of Stephen Arnold Music. "For us, capturing that drama meant writing intricate arrangements with plenty of depth. To appeal to CNN International's global audience, we knew the music had to be cinematic in scope."
Stephen Arnold Music took an orchestral approach to the network's needs, recording live strings, horns, and percussion and also wove in subtle electronic elements, to complete a multifaceted package of themes for World Sport. Moods ranged from the main theme of eventful anticipation to dramatic, driving, competitive, and high energy, to somber and serious.
Stephen Arnold Music