Dallas, TX (October 6, 2016)—Stephen Arnold Music has launched “Everywhere I Go,” an audio and video image campaign that provides local TV stations with a marketing toolkit that focuses audiences on their multi-platform delivery of information.
Built around an Americana-tinged pop song, “Everywhere I Go” emphasizes local stations’ digital presence spanning online, mobile and social media, as well as a station’s involvement in their community and covering the important stories in their town. In addition, stations can work with Stephen Arnold Music on custom lyrics specific for their market. The “Everywhere I Go” package includes full song/60s/30s/15s/10s/IDs along with full sing, donut, tag and instrumental mixes.
“A station’s digital offerings have rapidly become a key component of its brand,” says Chad Cook, Vice President, Creative for Stephen Arnold Music. “’Everywhere I Go’ gives immediate credibility to this critical revenue stream, delivering audiences to advertisers on all station platforms, and placing it in a leadership position. More than anything, the song makes an emotional connection by celebrating the relationship between the viewer and their local news station.”
Cook adds, “Stephen Arnold Music has seen an extremely enthusiastic response to our previous bundled campaigns. ‘Everywhere I Go’ builds further on these cost-effective solutions by providing stations with memorable creative that’s easy to implement, engages with audiences and fills a real need. When it all comes together, the result is a very powerful promotional tool.”
Stephen Arnold Music