SAM Scores AXS TV Launch

Original music company Stephen Arnold Music provided the channel IDs and promo beds for AXS TV, the new brand identity for HDNet's live entertainment and lifestyle programming.
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Dallas, TX (August 1, 2012)-Original music company Stephen Arnold Music provided the channel IDs and promo beds for AXS TV, the new brand identity for HDNet's live entertainment and lifestyle programming.

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Weaving together sound design, live instruments and modern rhythms, the channel ID and promo music pieces try to convey being front and center at a live event.

"AXS TV is committed to presenting the best of pop culture," Stephen Arnold, president of Stephen Arnold Music, says. "We knew that called for authentic music that would do justice to those ambitious objectives. The compositions for the channel IDs and promo beds are compelling to AXS TV's audience because they're warm-sounding and organic, but modern at the same time."

Intended to connect with AXS TV's younger demographic and set against a compelling visual, where the camera pans across an animated modern nighttime skyline crossed with gleaming spotlight beams, the music helps define AXS TV as a very exciting and inviting place.

"This is an entertainment channel-it should make you feel good," says Chad Cook, VP creative services, Stephen Arnold Music. "We've worked with many channels to launch or re-launch their brands. Our goal is always to ensure that they're in tune with their target audience. The new music for AXS TV makes that connection."

Stephen Arnold Music
www.stephenarnoldmusic.com