Sennheiser bolsters its AMBEO efforts with the purchase of VR/AR audio software company Dear Reality.

Germany (July 10, 2019)—Sennheiser has acquired Dear Reality GmbH, taking on a majority share in the VR/AR software company, which creates immersive audio controllers and spatial audio algorithms.

Dear Reality creates immersive audio controllers and spatial audio algorithms.

Dear Reality creates immersive audio controllers and spatial audio algorithms.

Dr. Andreas Sennheiser, co-CEO of Sennheiser, told Pro Sound News earlier this year, that creating interest in its AMBEO 3D sound technology requires the company to focus on “providing the microphones and workflows to create the content.” The purchase of Dear Reality would appear to be another step in spurring that continuum, as a statement from the company says customers “can look forward to joint VR/AR workflows by Sennheiser and Dear Reality.” Bolstering that integration, Uwe Cremering, responsible for AMBEO Immersive Audio at Sennheiser, will become Dear Reality’s third CEO, alongside founders Achim Fell and Christian Sander.

Andreas Sennheiser Offers Insight Into AMBEO

Sennheiser had initially been an investor and partner with the developer for the last 18 months; the acquisition is expected to provide Sennheiser with more 3D audio professionals to help dvelop new products and workflows, while giving Dear Reality the broad platform of Sennheiser’s global distribution network to work with.

Dear Reality will continue to operate as a separate company based in Düsseldorf. The latest Dear Reality software is dearVR SPATIAL CONNECT for immersively mixing content in VR.

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“For us, 3D audio is the future. With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction,” said Andreas Sennheiser in a statement. “Audio software is an important building block in this production chain, especially as regards VR/AR applications.”

Dear Reality • www.dearvr.com

Sennheiser • www.sennheiser.com