Old Lyme, CT (January 17, 2013)—Sennheiser has introduced Blue Stage, an iPad digital app that offers interactive storytelling coupled with explorative navigation.
A new edition is released every month, examining sound; the app is free and is available now from the iTunes store.
"Each month the subject of sound is given a new twist," explains Uwe Greunke, director of strategic marketing at Sennheiser. "Readers of Blue Stage can expect inspiring stories delivered in an informative and innovative way. Blue Stage is designed to be a focal point for both long-standing and aspiring sound enthusiasts."
The first edition of the digital magazine focuses on recordings which take place outside of the studio-from a bamboo orchestra in the Solomon Islands, to kitchen staff singing in Namibia. Sade's producer Stuart Matthewman, aka "Cottonbelly," and Adam Ficek from Babyshambles both reveal the tricks of their trade. In addition, there are do-it-yourself tips for music recording at home. The second edition of Blue Stage will examine the role of DJs, such as Bob Sinclar, and the work they do. The third edition will explore the route artists take in order to make their way to the top.
Features such as an integrated audio player enable the reader to listen to tracks that reflect the topic of each edition. A playlist also suggest further recommended tracks for separate download. Each month a special prize, unavailable for purchase, will be up for grabs under the headline of "Money can't buy." In the first edition, an emerging new band will have the opportunity to win a microphone set-including support from a Sennheiser sound engineer-for their recording.
Users are automatically notified when a new edition is uploaded each month and can then immediately access all content. Each edition is a new "subject platform" for a particular sound experience.