Sennheiser Posts 2014 Sales Figures

The Sennheiser Group’s annual results for fiscal year 2014 reveal an increase in total sales of around 7.5 percent.
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Wedemark, Germany (July 10, 2015)—The Sennheiser Group’s annual results for fiscal year 2014 reveal an increase in total sales of around 7.5 percent.

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Compared to the previous year, total sales by the group reportedly rose by €44.3 million to €634.8 million, representing an increase of around 7.5 percent. Net earnings also increased by €20.4 million to a total of €34.7 million. The company, which is celebrating its 70th anniversary in 2015, grew in all regions worldwide, and Sennheiser significantly increased its sales in Asia and Australia in particular.

More than half of the company's total sales in fiscal year 2014 were generated in the EMEA (Europe, Middle East and Africa) region, which recorded stable growth of 2.1 percent. Business in the Americas region (North, Central and South America) also saw a positive development, increasing by 4.0 percent.

Having grown by 30.9 percent, the APAC region (Asia and Australia) made a significant contribution towards increasing overall sales. In addition to the newly formed sales subsidiary for Australia and New Zealand, the region benefited to a large extent from the Digital Dividend in Japan, where public funds were made available to convert wireless microphone systems to enable them to use new frequency ranges.

Overall, the company generated around 85 percent of its total sales revenue outside the German market. The Sennheiser Group currently has 21 subsidiaries, of which 18 are sales subsidiaries, in more than 50 countries worldwide.

The Consumer and Professional Systems Divisions were almost equal in their proportion of total sales. The Consumer Division had sales totaling €322.0 million, while the Professional Systems Division was only slightly below, at €312.8 million. Compared to the previous year, both divisions enjoyed a rise in sales, increasing by 7.1 percent and 7.9 percent respectively.

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