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Sennheiser to Unveil Immersive Automotive Sound System

Following two years of development, Sennheiser will bring its immersive AMBEO technology to cars when it unveils an in-car sound system at Monterey Car Week.

Irvine, CA (August 6, 2019)—Sennheiser has teamed with Southern California-based luxury automaker, Karma Automotive, to implement a new AMBEO immersive audio solution for in-car entertainment and communication. The system will debut inside a 2020 Karma Revero GT during Monterey Car Week, August 15-18, at Peter Hay Hill at Pebble Beach.

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In development for the last two years, the system in the car consists of a multi-channel loudspeaker set-up arranged in two main layers, plus a subwoofer; the vehicle’s headrests, too, have been integrated into the loudspeaker concept. While the system can reportedly handle specific 3D audio sources, its AMBEO upmix algorithm is claimed to be able to turn stereo material into an immersive mix. Audio sources and levels are managed via a GUI allows the driver and passengers to personalize the sound according to their preferences, with options including the listener’s preferred degree of immersiveness and position within the sound stage. For phone conversations, the system includes beamforming microphone arrays integrated into both sides of the cabin.

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“The main challenge was to bring immersive high-quality audio into the complex and difficult environment of the car, which is quite unlike our usual use cases for immersive audio and beamforming technologies,” said Dr. Véronique Larcher, Director AMBEO Immersive Audio at Sennheiser. “We almost had to start from zero, with the objective of not only bringing a good solution to market, but creating the very best available.

Sennheiser •