Wedemark, Germany (June 26, 2013)—Sennheiser electronic GmbH & Co. KG this week submitted its balance sheet for the 2012 business year, showing an increase in audio specialist sales by 10 percent compared to the previous year, from 531.4 million euro to 584.4 million euro.
“Once again, all three business divisions were very successful in 2012,” said Volker Bartels, Sennheiser’s Speaker of the Executive Management Board. “The consistent premium-brand positioning alongside the right products and a continual investment in our innovative strengths has paid off. Particularly in Eastern Europe and the Asian sales regions, we have recorded significant growth.”
The Professional Systems sales division exceeded the previous year by 10 per cent and amounted to 205.1 million euro. The biggest growth was recorded in the Americas region and APAC.
The division developed its portfolio in 2012, introducing the new XS wireless microphone. The fully digital wireless microphone “Digital 9000” was also part of Sennheiser’s portfolio of professional wireless microphones.
The Integrated Systems Division increased its sales to 90.7 million euro and showed a growth against the previous year of 21 per cent, largely on the back of wireless microphones and information systems.
The Consumer Electronics Division recorded sales of 288.6 million euros and a solid growth of 7 per cent.
Significant sales outside Germany were recorded in 2012, with Sennheiser showing an export quota of 84 percent. The EMEA sales region again came out to be the strongest sales market for Sennheiser with sales of 342.9 million euro (against the previous year’s sales of 324.8 million euro). The APAC region recorded the largest growth with a sales increase of 30.1 per cent, up to 95.0 million euros. In the Americas sales region (North, Central and South America) Sennheiser achieved a 10 percent sales growth. Growth in the Latin American Region was even stronger, with Brazil and Mexico showing a steep rise with an increase of 24 per cent.