New York, NY (November 15, 2013)—SFX Entertainment recently acquired Made Event, an EDM music production company and creators of the Electric Zoo Festival in New York City.
“The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region,” said SFX Chairman and CEO Robert F.X. Sillerman. “Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience. We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made.”
Bindra and De Palma bring more than 20 years of experience in the promotion, production and execution of electronic dance events to SFX. Under their guidance, the Electric Zoo Festival (stared in 2009) grew to become New York City’s largest dance music festival, with more than 100,000 attendees gathering for three days on Randall’s Island over Labor Day Weekend.
Made also presents many events throughout the year, such as the Governor’s Beach Club concert series in New York, Armin van Buuren’s ASOT 600 at Madison Square Garden, and recent sold-out shows by Hardwell and Benny Benassi. It is also a regular contributor to New York-based art and culture charities.
“After years of independence, we couldn’t be happier about our venture with SFX,” said Bindra. “To date, SFX has brought together the top companies and individuals in the electronic dance music industry.”
De Palma added, “The SFX team of industry leaders will provide a network of opportunities, allowing us to expand our vision of presenting the highest caliber, fan-focused electronic music events in exciting and innovative environments around the globe.”