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Shure Expands its Euro Biz in Berlin

The pro audio manufacturer has set up in Berlin’s creative Hood Friedrichshain-Kreuzberg district.

Berlin, Germany (September 12, 2019)—Shure Incorporated has opened a new sales and marketing office in Berlin. The manufacturer’s new office, located in the creative Hood Friedrichshain-Kreuzberg district inside the House of Music, includes collaboration and working space for up to a dozen Shure employees.

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Intended to be a creative hub for musicians, content creators, companies and organizations in the music industry, the House of Music is also home to Noisy Musicworld GmbH, a service provider for the music industry that provides support and rehearsal spaces for musicians, and BIMM, a higher education institution for music that offers full-time BA courses in guitar, bass, drums, vocals, songwriting, music production and music business.

“Being a member of the House of Music community has many benefits for us,” said Abby Kaplan, Shure’s vice president of Global Retail Sales. “It strategically expands Shure’s European business, allows for collective inspiration, and places us directly in the heart of Berlin’s vibrant creative scene.”

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The new Shure Berlin office is located at Revaler Straße 99, 10245 Berlin.

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