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Shure Experience Center Opens in London

The facility is officially named the Rose Shure Experience Center after co-founder Rose Shure.

London, UK (December 9, 2019)—A new Shure Experience Center and office has opened in London, bolstering the company’s growing presence in the UK and EMEA. The space is designed for product demonstrations with corporate, government and education customers looking for audio solutions for their respective facilities.

The Rose Shure Experience Center is named after Rose Shure, who founded the company with her husband, Sydney Shure, in 1925. Rose was involved with the company from 1949 until her passing in 2016.

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Shure executives, including CEO Christine Schyvinck, participated in the VIP opening of the facility earlier this month. Schyvinck commented, “I think Rose would be honored by having such an amazing complex named after her, especially given the short amount of time it has taken to complete such an ambitious project.” The project was designed and built in four months; AV solutions provider proAV was tasked with integrating the systems.

The Rose Shure Experience Center contains three meeting rooms and a training space with voice-lift camera tracking functionalities. “We had a very clear vision as to how we wanted the space to function as an Experience Center,” said Andrew Francis, senior applications engineer, Shure. “The completion of the project is a great success and will also allow us to move forward and continue to build on the systems in place as our technology advances.”

Shure’s audio products are highlighted throughout the new venue, most significantly its Microflex Advance and the IntelliMix P300 audio conferencing processor. Conference and discussion applications are met by Shure’s Microflex Complete and Microflex Complete Wireless solutions. Wireless presentation requirements are addressed by products such as the ULX-D.

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“The Rose Shure Customer Experience Center has been the accumulation of many, many months of work by Shure employees from all areas of the business,” said James Hill, UK director of integrated systems sales, Shure. “We look forward to welcoming all our existing and new customers to the Rose Center, and understanding their AV needs and requirements in the best possible environment.”

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