Chicago, IL (February 7, 2018)—Long based outside Chicago in Niles, IL, Shure will move its sales, marketing, customer service and market development associates into a new office in downtown Chicago’s Loop district in the coming months.
Additionally, a Customer Experience Center will be developed at the new site, aiming to bring the company “closer to our loyal customers, especially in our ‘home market’ of Chicago,” according to Abby Kaplan, senior director of Shure’s U.S. Retail Group.
The company has taken a full 35,000-square-foot floor of The National Building at 125 South Clark Street, marking Shure’s first footprint within the city. The expansion aids two goals, allowing it to become more accessible to customers while also providing some breathing room within the Niles corporate headquarters, which the organization would otherwise reportedly outgrow by year’s end.
The downtown space won’t be a mere outpost, however; Shure plans to have upwards of 150 employees in the new office within the next few years, and expects use of the Customer Experience Center as an interactive demonstration facility to make the Chicago location a key tent pole in its marketing efforts.
“Over the past several years, we have increased our focus on the integrated systems market by introducing products like MXW and MXA,” said Jim Schanz, senior director, U.S. Pro/Systems Group at Shure. “A significant portion of this space will be dedicated to these new products, so that customers can experience all of their features and benefits in a ‘real world’ environment.”
First built in 1907, the National Building was designed by D.H. Burnham & Company, the architecture firm led by Daniel Burnham, best known for his work overseeing the architecture and construction of Chicago’s famed “White City” 1893 World’s Columbian Exposition (World’s Fair). After spending much of the last 20 years as the headquarters of Chicago Public Schools, the 20-story building underwent a massive $30+ million renovation into modern office space starting in 2015.
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