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Shure Makes Strategic Investment in Wavemark

The move finds Shure bolstering its focus on broadcast, theater and content streaming applications.

Shure Wavemark logosLondon, UK (November 11, 2020)—Shure has made a strategic investment in Finnish software company Ab Wavemark Oy, a software house centered around solutions for theater, broadcast, and content streaming applications.

In addition to products such as Wavetool and WTAutomixer, Wavemark has recently expanded its software portfolio into streaming applications with the debut of WTAutomixer, a multichannel gain sharing automixer plug-in that can be inserted to almost any DAW, enabling auto-mixing for uses like podcasting, remote learning and house of worship services.

Wavemark software has been used in conjunction with several high-profile theater applications using Shure Axient Digital Wireless Systems. Shure itself is no stranger to software solutions, as its offerings include Wireless Workbench for live events, as well as Designer, SystemOn, and its new IntelliMix Room Audio Processing Software for integrated systems.

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“This move reinforces our commitment to the evolving needs of the pro audio and events industries,” said Brian Woodland, vice president, Global Business Development, Shure. “Both Shure and Wavemark have established strong relationships in the industry by understanding user workflows. Leveraging this mutual success, we will further support the growth in wireless system scale and complexity, help customers navigate the challenges of congested RF spectrum, while enabling advanced remote control, monitoring, and system management tools.”

“We are very proud of this collaborative approach with Shure,” said Timo Liski, commercial director at Wavemark. “The ability to share ideas and leverage synergies around software will be beneficial to customers in the audio industry.”

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