Nashville, TN (March 3, 2021) – Solotech is broadening its footprint in Nashville with the acquisition of Morris Light & Sound and its systems integration division, InteRise. Morris Light & Sound has long provided audio for artist manager Dale Morris’ acts such as Kenny Chesney as well as high-profile events like CMA Fest, but in recent times has also become known for its lighting work, providing lights for 2019 treks by BTS and Maren Morris. Meanwhile, InteRise has focused on integration work in megachurches and the like.
Morris Light & Sound was formed nearly 30 years ago to outfit tours for the country music group Alabama. “The audiences that Alabama drew were unprecedented in Country Music at that time,” Morris stated. “We needed a sound system that would project their music over the sounds of the crowd, so I turned to an audio company in L.A. who configured sound systems for rock groups which was what we needed. I purchased the system out of necessity for Alabama, and that’s how we got started in production.”
The InteRise systems integration division, meanwhile, was created to answer the growing needs of houses of worship and corporate campuses looking to update their audiovisual experiences. Martin Tremblay, president and CEO of Solotech, remarked, “The Morris Light & Sound and InteRise brands will be strong additions to the Solotech family, perfectly complementing our corporate goals and expanding our capabilities as well as our footprint in the United States. With this acquisition, the increased reach of Solotech as a leader in audiovisual and entertainment technology will reinforce our positioning as an industry innovator.”
“The Morris name has a strong reputation throughout the music industry, and we respect the brand and quality of services that Dale has built,” noted Mickey Curbishley, president, Live Productions, USA and UK, Solotech. “Solotech will be proud to join our two companies with the common philosophy of delivering outstanding services and solutions to our clients.”
Zack Morris, COO of Morris Enterprises, added, “We are excited to have the Morris brands acquired by Solotech, a highly respected company in the industry. Our company cultures and values such as collaboration and exceptional performance complement each other, and we’re confident our clients will continue to receive an elevated experience.”
Morris • https://experiencemorris.com