Los Angeles, CA (January 30, 2019)—Audio Test Kitchen is launching an online audio product sound-comparison showroom, where, it says, all variables have been controlled in an effort to ensure that the only difference heard is between the gear itself.
For its inaugural product category, Audio Test Kitchen partnered with 50 microphone manufacturers (Neumann, Sennheiser, Audio-Technica, Blue, Sony, Shure, etc.) to gather 225 large diaphragm condenser microphones at EastWest Studios in L.A., where Audio Test Kitchen’s process ensured every source on every song remained constant for each microphone.
“We make it easier for manufacturers to tell their story and get discovered and provide an innovative new sales tool and lead generator for retailers,” says cofounder Alex Oana. A producer, engineer, product designer and former VP of Slate Media Technology, Oana and co-founder Ian Hlatky, a producer, musician and start-up attorney, spent two years developing the recording methodologies, platform features and software interface.
“But Audio Test Kitchen is more than just hear-before-you-buy,” Oana says. “It’s a learning and exploration tool for students of all levels and a classroom resource. I love this industry so much, we wanted to create a win-win for everyone.”
Upcoming comparison libraries include audio interfaces, ribbon microphones, preamps, hardware and software compressors, and musical instrument categories, each having its own unique comparison criteria and tailored Audio Test Kitchen methodology.
Audio Test Kitchen uses standardized, unbiased, cross-comparable, in-use recordings of the actual hardware and software. Additionally, users can discover which real-world recordings were produced with each product, down to the track, via integrated Spotify links.
Audio Test Kitchen • www.audiotestkitchen.com