Sony Teams with BBC Worldwide - ProSoundNetwork.com

Sony Teams with BBC Worldwide

BBC Worldwide is partnering with Sony DADC to implement and operate a unified global asset management and distribution platform.
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London, UK (September 9, 2011)--BBC Worldwide is partnering with Sony DADC to implement and operate a unified global asset management and distribution platform.

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The platform will provide visibility, access and fulfilment across all assets, channels, vendors and deals that drive BBC Worldwide's business. The Sony DADC solution aims to enable more efficient processes for BBC Worldwide to deliver programs to global markets while meeting requirements to support new business models, formats, and consumer devices.

BBC Worldwide is part of the world of digital content, with global syndication partnerships that includes: iTunes, Netflix (US), Amazon (US), LoveFilm (UK), Sohu.com (China), Yota (Russia) and Videx (Japan). To maintain growth and capitalize on opportunities around the globe, BBC Worldwide needed a new distribution platform designed to expedite the worldwide delivery of content in a digital world.

"At BBC Worldwide, volumes of content are rising quickly, from a current level of 74,000 hours per year of programming licensed across all platforms—and time to market is rapidly shrinking," said Abigail Hughes, SVP, sales operations and digital distribution, BBC Worldwide. "To maintain optimal business performance, we want to deliver more content to all of our partners faster."

Sony DADC is providing BBC Worldwide with a set of services that will enable the company to exchange content, optimize shared workflows, and interact with strategic partners, vendors, post-production companies, and distributors. The platform aims to provide visibility into every part of the company's global business to understand the goals and deliverables for each market and territory, as well as the flexibility to provide support for their specific requirements and market development.

BBC Worldwide is due to go live with the global platform by the end of 2011.

Sony DADC Digital Services
www.sonydadcdigital.com

BBC Worldwide
www.bbcworldwide.com