Sound Devices Rides With J.Lo

Sound designer Aaron Guice used a Sound Devices 702 portable digital sound recorder when he collaborated with director Paul Hunter on the Jennifer Lopez/Fiat 500 Cabrio campaign.
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Los Angeles, CA (October 20, 2011)—Sound designer Aaron Guice used a Sound Devices 702 portable digital sound recorder when he collaborated with director Paul Hunter on the Jennifer Lopez/Fiat 500 Cabrio campaign.

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The production of Jennifer Lopez's music video for her single "Papi" and Fiat's 500 Cabrio commercial were integrated, requiring a four-day shoot in downtown Los Angeles, to capture both a 30-second television spot as well as her five-and-a-half-minute music video. According to Guice, the shoot called for something more portable and intimate than the traditional cart with a mixer and a boom operator.

"The action was happening all around, so therefore long wires were out of the question. If you set up from a camera perspective, the sound would be of very little use in post," says Guice. "In order to get the sound I was looking for, I had to hide and integrate myself among the chaos with the 702 to give it the right feel."

In addition to the 702 recorder, Guice kept his rig at a minimum, only including the essentials for maximum mobility such as a boom microphone on a pistol grip with a short-coiled XLR cable, a lavalier microphone and a pair of headphones.

"It would have been impossible to realistically Foley more than 200 rioters as they stomped and screamed through the streets of L.A.; I had to be in the thick of it," says Guice.

"There was one instance when I wanted to capture sound from the perspective of the interior of the car as individuals in the crowd jumped and tackled each other all around the vehicle," explains Guice. "In order to do so, I wedged myself on the floor of the backseat. I was cramped, but the 702 rested on my side and the panel was available for gain control and playback during takes. The back-lit display, which is easily visible in extreme sunlight or dark situations, made it easy to see everything that was going on."

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