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Sound Productions Expands into Wisconsin

Aiming to broaden its national footprint in Pro Audio and AV, Sound Productions expands, founding its first office outside of Texas.

Ryan Mauer (left) and Kyle Kjensrud are part of Sound Productions’ new expansion into Wisconsin.
Ryan Mauer (left) and Kyle Kjensrud are part of Sound Productions’ new expansion into Wisconsin.

Irving, TX (June 15, 2020)—With the addition of two new key executives, AV and pro audio retailer Sound Productions expands with a new office to be based in the Madison, WI area, marking its first location beyond its long-time Irving, TX home base. The new space will be used by the company’s new Vice President of Sales and Vice President of Marketing and E-Commerce, both based in Wisconsin.

“I believe there is a better way, and we are going to build it,” said SoundPro CEO, Joshua Curlett. “My goal is to create an organization of talented people that honor the culture and vibe of our industry.” To that extent, the company has been making investments in recent years into new technologies, key hires, restructured teams and improved processes, aiming to expand its customer reach and improve their market position. Now SoundPro is searching for acquisitions in other regions of the country with the intent that opening locations in other major Metropolitan regions will allow SoundPro to establish local relationships, while strengthening its position as a national brand.

Sound Productions Renames Audio Scholarship

Leading the new facility are two new hires. Kyle Kjensrud was brought on as vice president of Marketing and E-Commerce, and has an extensive background in product management, merchandising, and e-commerce, stretching over a 20-year career at Full Compass. Ryan Mauer, who also worked at Full Compass as director of Sales for part of his professional career, is new vice president of Sales at Sound Productions. He will be responsible for leading the Dallas tele-sales team and the growing Madison team, while identifying and expanding SoundPro’s reach into new markets.

Sound Productions has been a distributor of professional and commercial audio, video, and lighting products since 1973, and can provide backline rental and production services on a regional basis.

Sound Productions •