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Spotify Acquires SoundBetter Audio Pro Marketplace

Music/audio production personnel site added to Spotify’s services for creators.

New York, NY (September 16, 2019)—Spotify Technology has acquired the SoundBetter global audio production and collaboration marketplace, which helps creators worldwide connect with and hire audio professionals.

“SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world, along with a member community spanning 176 countries and 14,000 cities worldwide,” said SoundBetter co-founder and CEO Shachar Gilad. “We are excited to benefit from Spotify’s global scale, resources and vision to expand our network and drive more economic opportunities for artists of all levels.”

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SoundBetter taps into the growing market of audio professionals looking to create content and searching for partners to advance their work. Since its founding in 2012, SoundBetter has developed a community of more than 180,000 artists registered on its network.

“As we build out our tools for creators, we want to give them the resources they need to thrive; SoundBetter has the same vision,” said Beckwith Kloss, VP product, creator at Spotify. “We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals—from instrumentalists to songwriters to producers—as they perfect their tracks.”

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SoundBetter will join the Spotify for Artists family, which provides services like insights, profile management and promotion tools to the more than 400,000 artists and their teams using the platform today.

Spotify Technology •