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SSL Appoints McAvoy

Bella McAvoy has joined Solid State Logic as marketing communications manager.

Oxford, U.K. (March 1, 2012)—Bella McAvoy has joined Solid State Logic as marketing communications manager.

She has experience in communications, as a broadcast journalist and as composer and songwriter. Prior to joining SSL, McAvoy worked for a number of global PR consultancies including Weber Shandwick, Text 100, MSL, Hotwire and Lewis, and most recently for British campaigning company, Seven Hills. She has also consulted directly for a number of technology, music and financial services companies.

For the last six years, McAvoy has combined her communications career with music, having written for television series and films, commercials and production music libraries, under a different name.

“We are delighted to welcome Bella to the SSL team,” says Dan Duffell, marketing director for SSL. “She will be working closely with me to further our traditional and digital media relations, develop our marketing program and boost our social media presence. Bella is an accomplished composer with a strong track record in music production. She also brings a wealth of strategic communications experience with her, which will help us drive forward our vision for SSL. The creation of this new senior role within our marketing team is a sign of the company’s continued expansion and is driven by the success the company is enjoying worldwide.”

“For anyone involved with the music business, SSL products are considered the best in the industry, so this position is very exciting for me,” McAvoy comments. “I see it as a neat culmination of my experience to date–in my parallel careers as a communications professional and music writer and producer. Time spent in studios like AIR, Strongroom and Angel, and in my own project studio, gives me a good vantage point from which to understand the needs of SSL customers. Having also worked in news, I understand the pressures of live news production, so it’s very interesting to see how SSL’s broadcast consoles have been designed and I can see why they have such a strong appeal. I’m looking forward to working with Dan and the team, and to making my contribution to SSL’s PR, marketing and video production programs.”

Solid State Logic