The staff of SSL with the first SSL Live Consoles
Oxford, UK (September 26, 2013)—At Prolight + Sound in April 2013, SSL announced its first-ever Live console, marking the first time in its 35-year history that the studio desk manufacturer was creating a board for the sound reinforcement industry. Now the company’s first five Live desks have shipped.
The first three were sent to U.K.-based global tour production company Britannia Row for use on the upcoming European ‘Back to Front’ tour by SSL’s owner, Peter Gabriel, and another two headed to SGroup in France for the imminent Amel Bent tour.
SSL reports its console manufacturing production for 2013 has been sold out since July. SSL’s CEO, Antony David, says: “The on-schedule completion of the new Live console is an important milestone for SSL. This has been one of the biggest developments we have undertaken for some time, and marks the first application of our new Tempest digital platform. We have been very encouraged by the response from mix engineers, rental companies and our channel partners since we presented the console in April this year. Demand has substantially outstripped our initial production plans, but we will return to reasonable lead times by early 2014.”
Since April, SSL has expanded its dedicated Live product team, adding Jason Kelly as Live Consoles Product Manager based in the U.K. office and Jay Easley as Vice President – Live Consoles to lead SSL’s live sector sales operation in North America. Certified training courses have also commenced, with focus on Commercial Partners and initial purchasers. A training program for the wider operator community is scheduled to commence from January 2014.
The SSL Live will be exhibited at next month’s 135th International AES Convention in New York and the company will exhibit at InfoComm for the first time, in Las Vegas in June 2014.
Solid State Logic