Bayside, CA (December 13, 2012)—StreamGuys Inc. now supports all live and on-demand audio streaming for The Radio Network (TRN) of New Zealand.
TRN operates 124 stations in 25 markets across the country, offering seven brands that broadcast news, talk, sports and music. The broadcaster migrated to StreamGuys based on its desire to move into mobile streaming, which it identifies as a key growth area. TRN has since launched iPhone and Android mobile streams for key brands and stations, with StreamGuys delivering multiple services including program audio and branded apps developed by Jacobs Media.
“We see streaming media as an important platform for radio as listening moves to other devices,” said Carolyn Luey, group general manager for digital at The Radio Network. “Our strategy for digital is to increase the number of touchpoints into our audience. The mobile smartphone is a critical part of this strategy.”
“StreamGuys transcodes our streams into all the formats we need for delivery to many devices, including mobile,” said Wayne Sleeman, broadcast engineering manager at The Radio Network. “This would not have been possible with our previous streaming architecture.”
Sleeman and Luey both express that audio quality has improved since migrating to StreamGuys, offering live mp3 and HE-AAC streams to all listeners. Reliability has also improved through StreamGuys’ cloud-based architecture. “There is a lot of flexibility to the StreamGuys architecture,” he said. “I can have a new stream up and configured by StreamGuys within a couple of hours and without a lot of aggravation.”